TAWAJOH TECHAbout
Direction. Decision. Impact.
TAWAJOH means direction. The firm exists because the hardest part of transformation is rarely the technology — it is choosing well, and then holding the organization to that choice.
Purpose
Why we exist.
TAWAJOH TECH is Saudi-born, independent and executive-led. We specialize in strategic advisory — helping leaders make the choices that should precede major investments, transformation programs and execution.
We combine an insider's understanding of the Kingdom's institutional, regulatory and transformation environment with frameworks and executive thinking drawn from global practice — adapted, not imported.
Our Vision
To be the region’s trusted strategic compass, guiding organizations toward better decisions and lasting value from data, AI, and technology.
Our Mission
We enable leaders and organizations to turn data, AI, and digital ambitions into measurable impact through independent advisory, practical governance, and executive capability-building.
Our Values
Integrity & Independence
We deliver objective, transparent advice, prioritizing our clients’ long-term interests and acting free from inappropriate commercial influence.
Measurable Impact
We focus on meaningful outcomes, clear accountability, and measurable value rather than activity for its own sake.
Evidence-Led Excellence
We combine rigorous analysis, critical thinking, and executive experience to develop practical, defensible recommendations.
Responsible Innovation
We advance innovation while embedding appropriate governance, privacy, security, and risk management.
Empowerment & Knowledge
We build client capabilities through knowledge transfer, leadership development, and sustainable organizational learning.
Approach
From Direction to Impact
- 01
Clarity
Understand the ambition, context, constraints and opportunities.
- 02
Direction
Define strategic choices, priorities and the path forward.
- 03
Governance
Establish accountability, decision rights and responsible execution.
- 04
Impact
Translate strategy into measurable organizational outcomes.
Our Strategic Focus
These are the directions we aspire to advance—not claims of completed achievements, launched products, or established international operations.
- 01
Trusted Executive Advisory
Independent executive judgment and actionable strategy.
- 02
Leadership & Capability Development
Building executive capabilities that support lasting organizational performance.
- 03
Intellectual Property & Scalable Innovation
Developing reusable knowledge, methodologies, and validated digital innovations.
- 04
Institutional Excellence & Regional Growth
Building a resilient Saudi enterprise with disciplined regional ambitions.
Founder
Yaser Aljassir
Founder & Managing Partner
Yaser is a Saudi technology and data executive with 15+ years of experience spanning Data & AI governance, digital transformation, cybersecurity, technology operations and national digital platforms.
His career includes leadership and professional experience across the Saudi Data & AI Authority (SDAIA), the National Information Centre / NAFATH, Tabadul (an Elm company) and the Crown Prince's Court.
At SDAIA, his leadership experience spanned data compliance and governance, enterprise data strategy, Data Management Office development, data maturity, technology operations and cybersecurity.
He brings this combination of strategy, governance and delivery experience to TAWAJOH TECH's independent advisory work.
He holds an MBA from Cardiff University, an MSc in Information Technology from Southern New Hampshire University and a BSc in Information Systems from King Saud University, alongside executive education from Carnegie Mellon University, MIT, Oxford and UC Berkeley.
Founder Credentials
Completed the Chief Data and AI Officer (CDAIO) Executive Program at Carnegie Mellon University, Heinz College — 2026
Chief Data and AI Officer (CDAIO) Executive Program — Carnegie Mellon University, Heinz College, 2026